The Master Cleanse

Jo Anne’s Place does not necessarily endorse the Master Cleanse but offers the basic program for information purposes.  Many staff and customers perform this modified fast every year and feel it’s an effective reset.


The Master Cleanse was developed by Stanley Burroughs in the 1940's.  He was very clear in stating that it was not a “cure” for anything.  It simply minimizes the amount of energy required for digestion, assimilation, and elimination, allowing the life-force within the body to do what it was designed to do - maintain, repair, and heal.


It is recommended that for 3 days prior to starting the Master Cleanse, you consume only fresh fruits and fresh, or lightly cooked, vegetables.


Recipe:

  • 2 Tablespoons fresh lemon or lime juice (approx. ½ lemon)

  • 2 Tablespoons real maple syrup (dark is highest in nutrients)

  • 1/10 Teaspoon cayenne pepper (or to taste)

  • 1 Cup cold to medium hot pure water 

  • Grate a small amount of lemon zest into the drink to increase cleansing effect (omit this step if not using organic lemons)

  • Consume 8 – 12 drinks per day, and lots of plain water in between.

  • Mint tea or chlorophyll water is an acceptable drink for a change.


Elimination:


It is important the bowels move efficiently every day.  Stanley B. recommends the use of natural laxative herbal supplements or a laxative tea morning and night.


As everybody responds differently to laxative herbs, it's a good idea to “experiment” with the product of your choice on your days off
before you begin your cleanse so you can anticipate your need for washroom accessibility!


Another tool for cleansing the bowel is an internal salt-water bath.  Upon rising add 2 teaspoons of unrefined sea salt to one liter of warm water.  Drink the entire liter and do not consume anything else for 20-30 minutes.  Because whole sea salt has the same specific gravity as blood, it will not be absorbed into the body but will begin to wash through the colon usually within an hour.  You may have several movements over the course of the morning.


According to Stanley, an individual in reasonably good health can safely continue on this cleanse for up to 10 days or longer. 


During the cleanse it is normal for the tongue to get heavily coated.  This is an indicator of material being stirred up in the colon.  When the tongue is pink it indicates that the intestinal tract is clean.


A tongue scraper is helpful to remove the buildup and the scraping action has a stimulating reflex action on the digestive tract.  You can use an inverted spoon in lieu of a scraper.  It’s normal to gag a little.



Breaking the fast
:

  • Break the fast as carefully as you started.  For the 1st day, consume only fresh squeezed organic orange juice with some pulp.

  • On the 2nd day, have only fresh squeezed orange juice in the morning, fresh fruit salad for lunch, fresh vegetable salad or soup for supper.

  • On the 3rd, drink orange juice in the morning, fresh vegetable soup for lunch, and any vegetable combination for supper (no meats or grains). 

  • On the 4th day resume (new) normal eating.


A phenomenon some people experience is a heightened awareness of their relationship to food and its effect upon their well-being.  Many people lose their taste for devitalized foods that at one time seemed a treat!  It’s a great time to revamp eating habits to maintain the benefits of the fast.


During the cleanse it is extremely important to get adequate rest and to spend time outdoors in the sunshine, breathing deeply in the fresh air.


*Revised February 2023


Jo Anne's Place Staff

We have been supporting the wellness of our communities since 1976.


Our highly trained staff are here to help. Our Product Educators have vast knowledge and experience with the products we carry in our stores - whether they take them themselves, have taken brand training, or have received feedback from customers. 


Please visit one of our stores to chat with them about we can help support you and get you feeling your best!

By Jonathan Tessier April 29, 2026
Most candy and processed food products aren't naturally made with bright colors. They achieve that color by using synthetic food dyes. But are they safe for you?
floral pattern
By April Allen April 28, 2026
Mother's Day gifting made easy at Jo Anne's Place!
By Jonathan Tessier April 9, 2026
Peptides are short chains of 2 to 50 amino acids that act like messengers telling your body what to do. Some are effective, some are not. Let's get into all of it!
3 Pictures, on the left are sugar cookies, in the middle are cupcakes and on the right is a quiche
By April Allen March 31, 2026
Happy Easter! Looking to switch it up and try some new recipes this year? Here is a roundup of Easter
By April Allen March 25, 2026
Small Changes with a Big Impact. April is Earth Month! With Earth Day coming up on April 22nd, we wanted to share some simple ways to make your home more eco-friendly. Of course, sustainability is top of mind this time of year - but our hope is that the awareness around sustainability and habits created during Earth Month will be continued on throughout the year. Not only do sustainable habits benefit the Earth and the ecosystems we inhabit, but they also improve our lives by reducing waste and toxins in our homes and communities, saving us money, and supporting a more circular economy. Below are some small changes you can make to your daily routines that result in a more eco-friendly home:
By Jonathan Tessier March 5, 2026
For almost every junk food, there’s usually a healthier alternative. You might have to compromise on taste but its definitely worth it for health in the long run!
Jo Anne and Margo sit outside with their arms around each other
By April Allen March 3, 2026
Who run the world? Girls! March is Women's History Month, and March 8th is International Women’s Day. What better time than this to lift up the women around us!
Title: Top benefits of Fiber: Digestion, Weight Loss and Heart Health
By Jonathan Tessier February 26, 2026
From improving your gut microbiome to reducing cholesterol and supporting weight loss, fiber plays a crucial role in your overall health. How Fiber Improves the Gut
Rebecca holding green smoothie in a glass cup with a straw
By April Allen February 26, 2026
Celebrate the luck of the Irish with these festive, healthier St. Patrick's Day recipes! We've added some brand new recipes to the list for 2025 - Slainte!
Title: The Truth About GMO's. 
The graphic shows a strand of wheat and an ear of corn brought together by DNA
By Jonathan Tessier February 5, 2026
You've probably heard about GMO's, but do you know what they actually are? They sound scary, but it's actually really easy to understand once you break it down.